Milk Procurement
The Company has an excellent milk collection system with chilling centers in more than 36 locations and a fleet of more than 1348 vehicles on contract for procurement.
Its milk shed area is spread over 10 districts in Tamilnadu and 3 in Karnataka and covers over 52,000 milk producers and 2000 medium and bulk milk vendors.
The Company is also involved in dairy extension services to farmers for the development of livestock quality and yields.
Besides this the company also has tie up with banks for arranging agricultural loans to milk producers.
More than 110 veterinary doctors under direct employment rendering full-scale animal care to the milk producers.
PROCESSING
Hatsun's state of the art processing and packaging plants are located in Salem, Kancheepuram, Madurai, Palacodu in TamilNadu and Honnali, Belgaum in Karnataka. After procurement, milk vans then take the procured milk to these plants where the milk has to undergo a quality test again to enter the plant. Then the weight is checked. After that, using superior technologies milk is subjected to pasteurisation, homogenisation, and bacteria clarification.
Hatsun is a pioneer in India of the world-acclaimed homogenisation processes where the fat globules are broken and evenly distributed in the milk making it rich and wholesome. An unyielding commitment to quality has formed the backbone of Hatsun's business ethics right from its start. At every stage, intensive procedures to preserve quality are undertaken to ensure the purity of the milk. The entire Hatsun staff work in harmony as one family in enforcing the tough standards that Hatsun set for itself as basic guidelines.
Each milk packet packaged-using German technology-reaches the consumer with this assurance: The Hatsun Quality.
distribution
Everyday Hatsun's fleet of puff-insulated trucks travel 3.9 times the distance around the world, i.e. 1,82,730 km taking milk for consumption by homes across the states of Tamilnadu, Karnataka, Goa and Kerala. Hatsun takes pride in having its large cold-chain network in India ensuring that each and every one of its consumers gets fresh milk day after day.
Logistics
The company has a strong logistics and distribution network in icecream and milk. Around 1100 exclusive Arun Icecreams parlours spread over the entire Tamilnadu and parts of Andhra Pradesh and Karnataka.
The company has six cold room distribution points, strategically located for quick and easy distribution of its products.
In the milk segment, the Company's distribution network comprises of 150 wholesale distributors and above 10,000 dealers for Arokya and around 850 direct selling agents for Hatsun Komatha milk.
More than 1348 vehicles handling distribution, and each covering a distance of 200 to 250 km every day.
The total distance travelled by company vehicles in procurement, marketing and other administrative activities per day comes close to 1, 82, 730 km, which is equivalent to going around the world 3.9 times a day.
