Icecream
ARUN ICECREAM
Arun: An insight Arun Icecreams believes in the motto "Customer is the King". Arun Icecreams, a feather in the cap of Hatsun is a brand leader in the icecream market. Today, Arun is the largest selling icecream brand in south India. It sells its icecreams through exclusive parlours spread all over Tamilnadu, and parts of Karnataka, Kerala and Andhra Pradesh. With over 70 unforgettable varieties, Arun continues to delight millions of customers.
Arun Icecreams success was due to the below said reasons
- Pure Milk based Icecreams with rich and creamy taste.
- Range of flavours and varieties
- Innovative product concepts
- Packaging at par with International standards
- The Franchise parlour route
Arun: First to Take the Parlour Route
Arun introduced the concept of exclusive franchise parlours selling only Arun Icecreams. This is admittedly one of the major reasons for Arun Icecreams' strong performance over the years. By reaching out to towns with a population of 30,000 and in some cases even smaller towns, Arun has boldly taken a path that is less traveled. Arun Icecreams continue to come up with new varieties and flavours which should help it maintain its strong performance and brand image.
Arun: Parlour Standardisation
Arun has now brought about standardisation of its parlours. This will help maintain the unique identity of the parlours. This, in turn, enhances uniformity in the image of the brand among the consumers leading to utmost satisfaction.
Arun Icecreams parlours have been hugely successful. The reasons for this are explained briefly:
- Ideal and convenient location
- Well-decorated parlours where cleanliness given top priority
- Convenient working hours (10 A.M to 10 P.M.)
- Regular maintenance of freezer to keep them functioning at optimum levels
- Courteous and unmatched service
- Knowledge of product/variety among the staff
- Ability to understand customers' needs so as to satisfactorily cater to their tastes
- Innovative approach - promotions done in a novel manner
Arun Icecream Unlimited
And now Arun introduces the whole new concept in icecream retailing in south India, the Unlimited concept.
Arun unlimited offers the customer a wide range of flavours with unlimited options of creating ones own sundaes. The customer is given the option to choose his own choice of icecream and toppings or sauces to go with it. In addition to allowing customers to create their own combinations, The Arun unlimited has a sundae menu of proprietary and innovative creations ready for customers to enjoy. We even offer take away icecreams.
The parlours are decorated to offer a vibrant,fun and friendly experience.
Currently operational at Chennai's leading shopping mall - Spencer plaza and also stand alone parlours at Annanagar, R.K.Salai , Besant nagar, Egmore etc
Arun Unlimited also operates inside the most renowned IT parks like Chennai one and IT giants like Accenture.
Arun unlimited is very much on its way marching ahead to become the leading icecream Retail chain in south India in years to come.