Hatsun has established an extremely efficient supply chain management, superior logistics and a widespread distribution network spearheaded by exclusive franchisee outlets. All our brands enjoy strong brand equity; despite being in a price sensitive market.

Arun Icecreams are sold through exclusive franchisee outlets. The brand occupies the top slot in Tamil Nadu and figures within the top brands in South India.

With the commissioning of the Belgaum plant, the company has entered into the Goa and Andaman markets.

The company's foray into the international markets began in 2004-2005, with Arun Icecreams becoming available in Seychelles and Brunei.