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Hatsun

Company   /   history - overview

Welcome to the Hatsun world, India's largest private dairy. From a modest icecream manufacturer to one of the leading names in India's dairy sector in just a span of three decades, Hatsun now stands majestically as a hallmark of successful entrepreneurship. Be it in the dedication to quality, in employing the world's latest technology, innovative marketing strategies, or bringing prosperity to hundreds of thousands of farmers in the south.

It started as a creamy dream in 1970: Arun Icecreams, the rich, delicious brand that has captured the hearts of millions of icecream lovers. With over 70 delightful varieties it is the No. 1 selling icecream in south India. Arun Icecreams is manufactured at the most modern plant of its kind in Chennai. From the ingredients, to the packaging and distribution stringent quality control is maintained at every stage which has made Arun Icecreams the first icecream brand in India to win the 9001 certification for quality and world-class manufacturing facilities. Arun Icecreams reaches the consumers through the largest network of exclusive parlors in India. These and the many Arun mini-parlors in the rural areas provide employment to thousands of people. When the vision is clear and the dedication total, growth follows, and Hatsun expanded.

When the market was ruled by unhygienic milk, Hatsun came up with Arokya - the standardized, homogenised and bacteria clarified milk. Arokya milk is still unsurpassed in purity, thickness and quality and has made it one of the most preferred milk brand consumed by several hundred thousand households every day and then came Hatsun Komatha. This product is Hatsun's proud contribution of a superior quality, lower fat milk which Hatsun calls 'Cow's milk'. Komatha is the perfect symbolization of the values and attributes of the provider of fresh milk - the cow. No wonder then Hatsun Komatha milk is hailed as the most suitable milk for the whole family. Loved by kids and adults alike for its taste and freshness.

Hatsun handles a total 1.8 million litre a day. Hatsun's quest for quality starts at procurement, two times a day, 365 days of the year at over a thousand collection centers, from more than a hundred thousand farmers. Hatsun sources its milk with an ever watchful eye, always keen on quality. It is an enthusiastic and bustling activity when milk takes its first step in its journey to the consumers' homes.

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