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The company has achieved excellence in establishing an extremely efficient supply chain management, better logistics and widespread distribution network spearheaded by exclusive franchisee outlets. All the brands of the company enjoy very strong brand equity and despite being in a price sensitive market, its brands command a premium.
ARUN Icecream is sold through exclusive franchisee outlets and is occupying the top slot in Tamilnadu and figures within the top three in the south India. With the commissioning of plant in Belgaum, the company has entered into the Goa, Pune and southern districts of Maharashtra markets. The company has also entered into International markets during the financial year (2004-05). The company has implemented an arrangement, whereby Arun icecream is now available in Seychelles. Arun Icecream is also being exported to Brunei.
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