First to Take the Parlour Route

Arun introduced the concept of exclusive franchise parlours selling only Arun icecreams. This is admittedly one of the major reasons for Arun icecreams' strong performance over the years. By reaching out to towns with a population of 30,000 and in some cases even smaller towns, Arun has boldly taken a path that is less traveled. Arun icecreams continue to come up with new varieties and flavours which should help it maintain its strong performance and brand image.

Parlour Standardisation

Arun has now brought about standardisation of its parlours. This will help maintain the unique identity of the parlours. This, in turn, enhances uniformity in the image of the brand among the consumers leading to utmost satisfaction.

Arun icecreams parlours have been hugely successful. The reasons for this are explained briefly:

• Ideal and convenient location
• Well-decorated parlours where cleanliness given top priority
• Convenient working hours (10 A.M to 10 P.M.)
• Regular maintenance of freezer to keep them functioning at optimum levels
• Courteous and unmatched service
• Knowledge of product/variety among the staff
• Ability to understand customers' needs so as to satisfactorily cater to their tastes
• Innovative approach - promotions done in a novel manner.